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引用次数: 0
摘要
分析伊斯兰价值观逻辑在新产品开发创新与新产品开发绩效之间的中介作用。本研究以伊斯兰教法价值逻辑为中介。调查问卷将只发放给印尼Pekalongan的LKMS(伊斯兰教法小额金融董事会)的经理，共有246名来自24家LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa shariah和KSPP shariah)的受访者。教法价值逻辑对顾客品牌信任有显著影响。研究局限于穆阿马拉，未来的研究可以在伊巴德特探索。LKMS采用伊斯兰教法的价值逻辑来获得客户的品牌信任。教法价值逻辑作为新的变量和理论概念。间接地，新产品开发创新对新产品开发绩效有显著的正向影响，其中伊斯兰价值观逻辑和顾客品牌信任起中介作用。
To analyze shariah value logic as the role mediating in the relationship between NPD Innovation and NPD Performance. We purposed shariah value logic as mediating role in this study. The questionnaires will be given to only the managers of LKMS (the board of shariah micro finance) in Pekalongan, Indonesia with total 246 responden from 24 LKMS (Baitul Maal wa Tamwil, Baitul Tamwil, Kospin Jasa Shariah, and KSPP Shariah). Shariah Value Logic significantly affect to Customer Brand Trust. Research limited in muamalah, future research can exploring in ebadat. LKMS adapted shariah value logic to get customer brand trust. Shariah value logic as the new variable and theory concept. Indirect, NPD Innovation positive significantly affect to NPD Performance with shariah value logic and customer brand trust are as mediating role.
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