银行BSI差错服务质量在提高客户满意度中的评价

M. Mukhtar
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引用次数: 0

摘要

本研究旨在评估银行BSI的错误服务质量及其对客户满意度的影响。本研究采用的方法是通过问卷调查的方式对银行BSI客户在过去6个月内经历过服务错误的客户进行调查。数据收集将于2023年5月进行,样本为100名受访者。数据分析使用描述性统计技术和多元线性回归。结果表明,BSI银行的错误服务质量仍有待提高,特别是在解决方案的响应速度和准确性方面。此外,服务错误对顾客满意度有负向影响。因此,银行BSI需要改进和提高错误服务的质量,以提高客户满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Evaluation of Bank BSI Error Service Quality in Increasing Customer Satisfaction
This study aims to evaluate the quality of error services at Bank BSI and its impact on customer satisfaction. The method used in this study is a survey through questionnaires to Bank BSI customers who have experienced service errors in the last 6 months. Data collection will be carried out in May 2023 with a sample of 100 respondents. Data analysis uses descriptive statistical techniques and multiple linear regression. The results showed that the quality of Bank BSI's error services still needs to be improved, especially in terms of response speed and accuracy of solutions. In addition, service errors negatively affect customer satisfaction. Therefore, Bank BSI needs to make improvements and improve the quality of error services in order to increase customer satisfaction.
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