采用OpenStreetMap在台湾测试基于MCDM方法的servqual

C. Yang, Steven Shiau, Chi-Yo Huang, J. Juang
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引用次数: 1

摘要

地图通常包含与政治、经济形势和资源分配有关的信息;因此,地图制作受到严格的法律控制。然而,开放街道地图(OSM)项目已经创建了一组世界地图数据,这些数据可以免费使用、编辑,并在新的版权方案下获得许可。虽然,OSM偏向于现代社会的坚实基础;迄今为止,这种开放式创新尚未得到广泛讨论。因此,本文引入了服务质量(SERVQUAL)理论框架,作为开发决策框架的基础,以揭示影响OSMs采用的因素。混合多准则决策(MCDM)方法用于发现影响企业自主营销策略采用的关键因素以及影响关系,可用于制定促进自主营销策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Adoption of OpenStreetMap in Taiwan testing SERVQUAL-based on MCDM methods
Maps typically contain information related to politics, economic situations, and resource distribution; thus map creation is under strict legal control. However, the OpenStreetMap (OSM) project has created a set of world map data that is free to use, editable, and licensed under new copyright schemes. Albeit, the OSM is partial to the solid foundations of modern society; to date, such open innovations have not been widely discussed. Therefore, this paper introduces the service quality (SERVQUAL) theoretic framework as the basis for developing a decision-making framework to uncover factors influencing the adoption of OSMs. The hybrid multiple criteria decision making (MCDM) methods used to find the key influencing factors of the OSM adoptions as well as influential relationships can be used to define marketing strategies for promoting OSM.
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