Developing ideology of harmonious production

The article focuses on the important role of production in the social life. One of the aspects of its consideration is the ideology of production. The complexity of modern production systems describing associated with the development of automation, with the increasing importance of social engineering causes an increase in the uncertainty of optimization-oriented models. Solving the problem of increasing complexity requires the application of a harmonization approach to the organization of production. It is proposed to use a producer-product approach to the analysis of production. Developing the tasks of production activity can be seen in the form of a sequence of “spiritual production - the establishment of needs - the formation of consumer goods - material production”, taking into account the fact that spiritual production provides verbal rules of behavior that reflect the moral and moral foundations that are most common in society. The sequence is based on two types of decision making in production related to the attitude to needs - hedonic and responsible. According to these types, two approaches to building production based on the principle of maximization (optimization) and the principle of harmonization, respectively, are formed. It has been stated that the product-producing approach to the analysis of production is identical to both the principle of harmonization and the principle of maximization and provides a solution to the problems of developing production both on the basis of hedonistic and responsible ideologies. To solve the problem of creating an ideology of harmonious production it is proposed to develop a new complex system including the rules of conduct, consumption standards and types of material production. It is recommended to form the ideology of harmonious production, using a single worldview, built on a responsible principle. In the development of production, including from the standpoint of efficiency, a responsible ideology has an advantage over a hedonistic ideology, which is associated with an orientation towards the realization of needs related to life support and the implementation of individual production.