大众传媒交际情境与文本语义

Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity Pub Date : 1900-01-01 DOI:10.15826/b978-5-7996-3081-2.42

Muravleva Valeriya

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摘要

．本文从现代媒体传播的角度，探讨了标准传播情境的概念。研究认为，大众传媒的语言受非语言因素(作者和读者的个性和活动、传播条件等)的影响很大。在不同研究者的研究成果的基础上，试图分析印刷大众传媒原型传播情境的组成部分及其相互作用。

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The Mass Media Communicative Situation and the Text Semantics

. The article dwells on the notion of a standard communicative situation from the perspective of modern Media communication. The study concludes that the language of Mass Media is highly influenced by nonlinguistic factors (author’s and readers’ personalities and activities, communication conditions and some others). The attempt to analyze the components of a prototypic communicative situation of printed Mass Media and their interaction is made on the basis of the works of different researchers.

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Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism As Preconditions for New Creativity

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