Total Quality Management in Indian Dairy Industry (A Comparative Study on Select Units in Dairy Industry

Total Quality Management (TQM) plays an important role to improve the productivity and quality of the product in dairy industry. This paper seeks to make a comparative study on the TQM applications of cooperative and private dairy in Krishna District, Andhra Pradesh. A study was carried out to assess the Total Quality Management factors in each of the dairy. An extensive literature survey suggests that there are some important TQM factors like Quality Culture, Focus on Employee, Focus on Operations including Continuous Improvement, Focus on Customer and Strategic Competitive Management. Therefore for the purpose of the study the above mentioned five factors were taken to make a comparative analysis of the select units. The questionnaire was designed on five point Likert Scale to assess Total Quality Management. Coefficient of variation was used by the Researcher for the purpose of analysis.