金融技术在实现客户满意度中的作用:对伊拉克银行样本的实地研究

Reyam Khudair, Ibtisam Ali Hussein
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引用次数: 0

摘要

摘要本研究旨在确定自变量金融技术在其维度(支付技术、财务控制技术、融资借贷技术、投资技术)对因变量客户满意度的影响程度;实现客户满意度。七家政府银行被选中进行研究,分别是(Al-Rafidain银行、Al-Rasheed银行、国际开发银行、Ashur国际银行、Khaleej商业银行、Al-Mansour投资银行、伊拉克联合银行)。此外,还抽取了147名相关部门的官员和员工作为样本。本研究采用了分析描述性的方法,通过问卷调查作为数据和信息收集和分析的主要工具。研究人员通过SPSS统计程序使用了多种统计方法(平均值、简单线性回归、标准差、变异系数、斯皮尔曼相关系数、简单线性回归)。数据分析结果证明,金融科技在其维度(支付技术、金融借贷技术、金融管控技术、投资技术)对客户满意度的影响显著,表明金融科技对提高客户满意度具有积极作用。关键词:金融科技,支付技术,金融控制技术,融资借贷技术,投资技术,客户满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Financial Technology in Achieving Customer Satisfaction: A Field Study in a Sample of Iraqi Banks
Abstract The study aims to determine the level of influence of the independent variable financial technology in its dimensions (payment technology, financial control technology, financing and lending technology, investment technology) on the dependent variable customer satisfaction; achieving customer satisfaction. Seven government banks were selected for the study, namely (Al-Rafidain Bank, Al-Rasheed Bank, International Development Bank, Ashur International Bank, Khaleej Commercial Bank, Al-Mansour Investment Bank, Union Bank of Iraq). In addition, a sample of 147 officials and employees in the relevant departments were selected. The study adopted the analytical descriptive approach through the questionnaire as a main tool in data and information collection and analysis. The researchers used a number of statistical methods (average, simple linear regression, standard deviation, coefficient of variation, Spearman correlation coefficient, simple linear regression) through the SPSS statistical program. The results of data analysis proved a significant effect of financial technology with its dimensions (payment technology, finance and lending technology, financial control technology, investment technology) on the satisfaction of customers, indicating a positive impact of financial technology in increasing customer satisfaction. Keywords: financial technology, payments technology, financial control technology, financing and lending technology, investment technology, customer satisfaction.
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