{"title":"在荷属东印度群岛寻找热带风格的广告","authors":"Maartje Brattinga","doi":"10.5614/jkvw.2014.6.2.1","DOIUrl":null,"url":null,"abstract":"This paper discusses advertising in Indonesia in the first half of the twentieth century. A period in which modern life started to emerge and when advertising professionalized. The Dutch colonizer was prominently involved in advertising and founded numerous advertising agencies. Dutch illustrators travelled to the Dutch East Indies to work as advertising artists. Under influence of the Indonesian arts and crafts, and the tropical surroundings they developed a specific Dutch-Indonesian style.","PeriodicalId":334900,"journal":{"name":"Wimba : Jurnal Komunikasi Visual","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Advertising in the Dutch East Indies in Search of a Tropical Style\",\"authors\":\"Maartje Brattinga\",\"doi\":\"10.5614/jkvw.2014.6.2.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper discusses advertising in Indonesia in the first half of the twentieth century. A period in which modern life started to emerge and when advertising professionalized. The Dutch colonizer was prominently involved in advertising and founded numerous advertising agencies. Dutch illustrators travelled to the Dutch East Indies to work as advertising artists. Under influence of the Indonesian arts and crafts, and the tropical surroundings they developed a specific Dutch-Indonesian style.\",\"PeriodicalId\":334900,\"journal\":{\"name\":\"Wimba : Jurnal Komunikasi Visual\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-04-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Wimba : Jurnal Komunikasi Visual\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5614/jkvw.2014.6.2.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Wimba : Jurnal Komunikasi Visual","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5614/jkvw.2014.6.2.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Advertising in the Dutch East Indies in Search of a Tropical Style
This paper discusses advertising in Indonesia in the first half of the twentieth century. A period in which modern life started to emerge and when advertising professionalized. The Dutch colonizer was prominently involved in advertising and founded numerous advertising agencies. Dutch illustrators travelled to the Dutch East Indies to work as advertising artists. Under influence of the Indonesian arts and crafts, and the tropical surroundings they developed a specific Dutch-Indonesian style.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
