户外媒体和“独奏Berseri”杂志在提高泗水市政项目推广(ATT)有效性方面的作用

Aulia Suminar Ayu, Novita Haryono, S. Hastjarjo, Andrine Prima Afneta Arzil, Widyantoro
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引用次数: 0

摘要

本研究旨在为泗水市通讯、资讯、统计及加密服务提供资料及评估,以衡量其资讯传播工作计划的成效。作为一项描述性定量研究,本研究以N = 30的样本量进行,评估了苏拉塔市居民的媒体消费模式和Solo市政府使用的宣传媒体的可负担性。研究结果表明,《独奏Berseri》杂志具有足够的吸引力和信息价值,满足了读者的满足需求。然而,该杂志有限的可访问性阻碍了其作为宣传媒介的有效性。这些结果强调了确保宣传材料可获得性和分发渠道的重要性。解决“Solo Berseri”有限的可达性将增强其作为Solo市政府宣传媒介的影响。此外,研究结果表明,广告牌的战略放置可以有效地到达目标受众,传播重要信息。根据这些发现,可以向泗水市通信、信息、统计和加密服务部门提出建议,以改进其信息传播战略。采取措施增加“独奏Berseri”的可及性,并探索更多负担得起的宣传媒体渠道,可以提高其传播工作的有效性。通过采纳这些建议,泗水市政府可以加强他们的沟通努力,确保重要信息有效地传达给居民并与居民产生共鸣
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion (ATT)
This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the gratification needs of its readers. However, the limited accessibility of this magazine hampers its effectiveness as a promotional medium. These results emphasize the importance of ensuring accessibility and distribution channels for promotional materials. Addressing the limited accessibility of "Solo Berseri" would enhance its impact as a promotional medium for the Solo City Government. Additionally, the findings suggest that the strategic placement of billboards can effectively reach the target audience and disseminate important information. Based on these findings, recommendations can be made for the Surakarta City Communication, Information, Statistics, and Encryption Service to improve their information dissemination strategies. Implementing measures to increase the accessibility of "Solo Berseri" and exploring additional affordable promotional media channels could enhance the effectiveness of their communication efforts. By incorporating these suggestions, the Surakarta City Government can enhance their communication efforts and ensure that important information reaches and resonates with the residents effectively
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