Research on the "Learning-centered" Closed-loop Teaching Paradigm under Computer Interaction Technology

The arrival of the era of computer information technology inevitably leads to the reform of education in our country, but at present the college students study passively and teaching and learning interaction is not strong. Through the case study method and experimental study method of the teaching process of Marketing Planning, the Internet resources and computer interaction technology are used to construct the "learning-centered" online and offline mixed teaching paradigm from the four-dimensional perspective of "sharing before class, classroom realization, participation in class and interaction after class". Before class, we share course learning resources on the computer information technology platform, publish learning tasks or ask questions, etc., to cultivate students' autonomous learning ability. In the classroom, the computer screen technology is used to carry out the group learning mode of divided class or flipped class by cases, short videos or practical training tasks. In addition, the computer interaction technology such as mobile phone answer, bullet screen, voting, theme discussion, in-class practice and evaluation and grading is used to mobilize the enthusiasm and participation of students in class. Finally, with the help of instant messaging tools or Super Star Learning APP testing system and other computer information technology, the test questions, homework or practical training tasks are released to realize the communication and interaction between students and teachers after class, and give feedback and guidance to students. Finally, the traditional multimedia technology and computer information interaction technology are effectively integrated to realize the curriculum guidance, self-study, mutual learning, learning promotion and supervision, and achieve the "learning-centered" educational teaching goal.