{"title":"COVID-19对大流行和全球危机期间旅游营销研究发展的影响","authors":"S. Litovka-Demenina, P. Svitlana","doi":"10.33813/2224-1213.25.2021.8","DOIUrl":null,"url":null,"abstract":"The purpose of the article – to clarify and improve the basic practical ap- proaches in the use of marketing research, to offer them systematically\nThe research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of sys- temic, activity, historical approaches.\nThe scientific novelty is that this article presents proposals for solving problems in the field of tourism, in particular in conducting marketing research on travel agencies in the COVID-19, the transition to new marketing moves, taking into ac- count the new challenges of the time.\nConclusions. The study found that tourism organizations need to monitor the market under COVID-19, constant and consistent marketing research in connection with the reformatting of the market and the tough challenges of the time.\nKeywords: marketing, marketing research, marketing tools, pandemic, COVID-19, strategy, tourism product.","PeriodicalId":206442,"journal":{"name":"Problems of Innovation and Investment Development","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The impact of COVID-19 on the development of marketing research in tourism during a pandemic and the global crisis\",\"authors\":\"S. Litovka-Demenina, P. Svitlana\",\"doi\":\"10.33813/2224-1213.25.2021.8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of the article – to clarify and improve the basic practical ap- proaches in the use of marketing research, to offer them systematically\\nThe research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of sys- temic, activity, historical approaches.\\nThe scientific novelty is that this article presents proposals for solving problems in the field of tourism, in particular in conducting marketing research on travel agencies in the COVID-19, the transition to new marketing moves, taking into ac- count the new challenges of the time.\\nConclusions. The study found that tourism organizations need to monitor the market under COVID-19, constant and consistent marketing research in connection with the reformatting of the market and the tough challenges of the time.\\nKeywords: marketing, marketing research, marketing tools, pandemic, COVID-19, strategy, tourism product.\",\"PeriodicalId\":206442,\"journal\":{\"name\":\"Problems of Innovation and Investment Development\",\"volume\":\"45 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-07-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Problems of Innovation and Investment Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33813/2224-1213.25.2021.8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Problems of Innovation and Investment Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33813/2224-1213.25.2021.8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The impact of COVID-19 on the development of marketing research in tourism during a pandemic and the global crisis
The purpose of the article – to clarify and improve the basic practical ap- proaches in the use of marketing research, to offer them systematically
The research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of sys- temic, activity, historical approaches.
The scientific novelty is that this article presents proposals for solving problems in the field of tourism, in particular in conducting marketing research on travel agencies in the COVID-19, the transition to new marketing moves, taking into ac- count the new challenges of the time.
Conclusions. The study found that tourism organizations need to monitor the market under COVID-19, constant and consistent marketing research in connection with the reformatting of the market and the tough challenges of the time.
Keywords: marketing, marketing research, marketing tools, pandemic, COVID-19, strategy, tourism product.