Perceptions of Undergraduate Logistics Students on Knowledge of Logistics: A Case of Private University in Malaysia

The demand for logistics is increasing rapidly these days, thus the knowledge of logistics plays an important role. There are many types of businesses involving logistic activities which require competent logisticians. Students who graduate from logistics or supply chain programmes are expected to have the knowledge of logistics when they work and later become competent. There is a gap where logistics programmes at higher education institutions need relevant curriculum so that the graduates excel not only in theory but also in practical subjects. This research paper aims to explore the perceptions of undergraduate students on the knowledge of logistics in a Malaysian private university. A Theory of Education Productivity is adopted as guidance in the study. Three independent factors are derived from the theory, namely aptitude, instruction and environment. Using non-probability sampling and regression analysis, these three factors have an influence on the knowledge of logistics for undergraduates. Implications of the findings are also discussed.