通过企业移动性改善移动商务

Heng Wang, Qi Xu
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引用次数: 3

摘要

移动商务已被公认为下一代电子商务的关键驱动力。企业移动性是移动业务流程的趋势,并利用新的收入流。移动性为企业提供了新的可能性,但通往移动性的道路充满了重大挑战。企业要想成功实施企业移动化,就必须认清所有的关键因素,并以正确的态度面对移动化的挑战。本文讨论了企业移动性所面临的挑战,并详细确定了实现企业移动性的所有关键因素。同时,本文对企业移动性效益进行了分析,为学者和实践管理者提供了新的见解,并探索了新的趋势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Improving M-commerce through Enterprise Mobility
M-Commerce has been recognized as a key driving force of next generation e-commerce. Enterprise mobility is the trend of mobilized business processes and exploits new revenue streams. Mobility offers new possibilities to businesses, but the path to mobility is full of significant challenges. For the purpose of successful implementation on enterprise mobility, enterprises should identify all key factors and have right attitude toward the challenges of mobility. This paper discusses the challenges of enterprise mobility, and identifies all key factors of implementation on enterprise mobility in details. Meanwhile, paper makes an analysis that provides insights into the enterprise mobility benefits and explores new trends for scholars and practicing managers.
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