Ta’aruf Rules in Digital Room: Study of Matchmaking Process on Biro Jodoh Rumaysho Social Media

: This study examines the online taa'ruf process through social media that is run by the Biro Jodoh Rumaysho (BJR) and at the same time the reciprocal relationship between managers and participants. Data was collected through observation, documentation and interviews with the managers of the Biro Jodoh Rumaysho and ta’aruf participans as well as searching through online media. Using an empiric-netnographical approach, and by utilizing convergence theory, it was found that the Rumaysho Matchmaking Bureau had facilitated many people who wanted to find a life partner through the stages of ta'aruf. These services are carried out online through social media, such as Instagram, Facebook, and also the Website. The success rate of ta'aruf with this model is relatively high because it has been filtered based on the criteria desired by each potential partner. The ta'aruf process which is carried out in this way has led to a social phenomenon in society which makes ta'aruf a religious and also economic spirit, both for implementing agencies and participants where there is mutuality between the two.