RELATIONSHIP BETWEEN EXTENT OF ADOPTION OF JUTE HYV AND SOCIO-PSYCHOLOGICAL CHARACTERISTICS OF FARMERS

The Assam Agricultural University, in collaboration with RARS, Shillongani, has introduced high yielding varieties (HYV) of jute to farmers to double their incomes. So, this study was carried out to ascertain the relationship between extent of adoption of High Yielding Jute Verities and their associated practices with Social Economic and Psychological characteristics of the farmers of Nagaon District. Thus, Nagaon sub-division was purposively selected for the study with a dependent variable ‘Extent of Adoption’ and 16 independent variables categorized in different factors viz. socio-economic, personal, communication, and socio-psychological etc. 120 farmers were selected for the study. Interviews were conducted using a pretested schedule, and data was analysed by Chi-Square test, Karl Pearson’ Co-efficient of Correlation and Multiple Regression Analysis. The study revealed that operational land holding, area under jute crop, annual income, extension contact, economic motivation and knowledge level on HYV jute cultivation were found positive and significant relationship with the extent of adoption and accordingly educational level, family type, farming experience, farm machinery and equipment’s, training exposure of the farmers had significant association with extent of adoption of HYV jute varieties. Together, the 16 variables contributed 54.20 % to variation in extent of adoption of high yielding jute varieties.