Strategic project Manresa 2022: using religious tourism as a keystone for the revitalization of a non-touristic and non-religious city.

Abstract This chapter relates the use of religious tourism to revitalize Manresa in Spain. It tries to answer the question of how it has been possible, on the basis of a historic religious event, to build and manage a strategic project for the economic, social and cultural revitalization of Manresa, a city with relatively low levels of touristic attractiveness and religious faith. The chapter explores the project in all its facets, justifications, aims and operationalization, in order to understand how problems were addressed from a public management perspective.