Discussion on New Marketing Mode Based on Collaborative Recommendation Algorithm in Big Data Era

In recent years, information technology has penetrated into all fields of production and consumption, and big data is bringing more economic benefits to enterprises. Marketing is the front-end operation of enterprises, which is used to collect accumulated sales behavior data, while sales are directly affected by big data. Big data analysis technology can be used to promote the development of the whole marketing operation, and many enterprises can hire experienced marketing experts without high salary. Enterprises can directly use big data analysis to achieve accurate market positioning and increase sales to target groups. It can not only save the marketing cost of enterprises, but also bring more benefits to enterprises and help enterprises achieve the goal of maximizing profits. In order to help enterprises develop faster and occupy more market resources in the fierce market competition, this paper analyzes the new marketing model based on collaborative recommendation algorithm in the context of big data era, and helps managers make scientific and reasonable decisions quickly and accurately.