DIGITALIZATION AS A FACTOR FOR BUSINESS SURVIVAL: A CRITICAL ANALYSIS OF BUSINESS AGILITY

Historical data has shown that in times of volatility, many business models have lacked the flexibility of an agility mindset which may be described as a myopia in thinking and decision making. This research examines factors of agility in management by examining Apple Inc. as a case study and comparing it against the five domains of digital transformation. This is an ongoing study that looks at concepts such as leveraging digital technologies to create customer networks, innovation through collaborative technologies, shifting from traditional perceptions of competitors to partners, big data and value proposition. The purpose of this study is to help internal and external stakeholders to better identify high-potential success factors which will contribute to stronger corporate sustainability and, consequently, better longevity.