未来流动宽频与持牌共享接达(LSA)的合作商业模式

Petri Ahokangas, M. Matinmikko, I. Atkova, L. Minervini, Seppo Yrjölä, M. Mustonen
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引用次数: 4

摘要

频谱稀缺迫使提供移动宽带服务的移动网络运营商(mno)开发解决频谱共享问题的新业务模式。它使移动网络运营商与现有运营商建立合作关系。LSA (Licensed Shared Access)概念是对传统授权的补充,帮助移动网络运营商在共享的基础上接入新的频段。本文从业务的角度讨论了与LSA的频谱共享。从概念上描述了竞争与商业模式之间的联系,并确定了竞争对LSA中未来商业模式的影响。我们为传统许可和未来LSA的主导和挑战者移动运营商开发商业模式。研究结果表明,合作和商业模式概念通过价值共同创造和价值共同获取联系在一起。LSA为主导者和挑战者提供了不同的商机。在移动宽带中,产品、价值主张、客户细分和商业模式的差异化变得至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Coopetitive Business Models in Future Mobile Broadband with Licensed Shared Access (LSA)
Spectrum scarcity forces mobile network operators (MNOs) providing mobile broadband services to develop new business models that address spectrum sharing. It engages MNOs into coopetitive relationship with incumbents. Licensed Shared Access (LSA) concept complements traditional licensing and helps MNOs to access new spectrum bands on a shared basis. This paper discusses spectrum sharing with LSA from business perspective. It describes how coopetition and business model are linked conceptually, and identifies the influence of coopetition on future business models in LSA. We develop business models for dominant and challenger MNOs in traditional licensing and future with LSA. The results indicate that coopetition and business model concepts are linked via value co-creation and value co-capture. LSA offers different business opportunities to dominant and challenger MNOs. Offering, value proposition, customer segments and differentiation in business models become critical in mobile broadband.
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