Research on Influencing Factors of College Students' Choice of "Further Study" based on Coding Technology

With the progress of society and the continuous development of economy, science as well as technology, China’s demand for talents has been increasing in both quantity and quality, which has led more and more college students choose to apply for the graduate school. Most graduates think the postgraduate entrance examination is beneficial to their career. However, in recent years, it has been increasingly difficult for the graduate students to find a job. Therefore, it is necessary to deeply understand college students' attitude towards "further education" and its causal factors. This study detects the core category via coding technology, identifies the correlation through semantic network and word frequency model, and analyzes from multiple perspective, such as political, economic, social, cultural, psychological factors. As a scientific support, this study will play an important role in guiding college students to find their future goal.