{"title":"价格、广告和产品质量对巧克力购买决策的影响","authors":"Salman Faris, Wilbert Leeman, Clarence Aurea, Florencia Chandra","doi":"10.37403/sultanist.v11i1.452","DOIUrl":null,"url":null,"abstract":"In Medan City, PT Kota Mas Permai sells Silverqueen Chocolate. This study's goal was to determine how Silverqueen Chocolate's price, advertising, and product quality affected consumers' choices to buy the chocolate at PT Kota Mas Permai. The association between two or more study variables is demonstrated using the method of quantitative research. Quantitative data are the data type, and primary and secondary data are the data sources. The population is 95 customers of PT Kota Mas Permai and the sampling technique is saturated and the population is used as a sample and 30 people are tested for validity and reliability at PT. Inti Cakrawala Citra. The model with multiple linear regression. The result is that price, advertising and product quality have a partial and simultaneous effect on the purchasing decision of Silverqueen Chocolate at PT Kota Mas Permai.","PeriodicalId":434422,"journal":{"name":"SULTANIST: Jurnal Manajemen dan Keuangan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"INFLUENCE OF PRICE, ADVERTISING AND PRODUCT QUALITY ON CHOCOLATE PURCHASE DECISIONS SILVERQUEEN AT PT KOTA MAS PERMAI\",\"authors\":\"Salman Faris, Wilbert Leeman, Clarence Aurea, Florencia Chandra\",\"doi\":\"10.37403/sultanist.v11i1.452\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In Medan City, PT Kota Mas Permai sells Silverqueen Chocolate. This study's goal was to determine how Silverqueen Chocolate's price, advertising, and product quality affected consumers' choices to buy the chocolate at PT Kota Mas Permai. The association between two or more study variables is demonstrated using the method of quantitative research. Quantitative data are the data type, and primary and secondary data are the data sources. The population is 95 customers of PT Kota Mas Permai and the sampling technique is saturated and the population is used as a sample and 30 people are tested for validity and reliability at PT. Inti Cakrawala Citra. The model with multiple linear regression. The result is that price, advertising and product quality have a partial and simultaneous effect on the purchasing decision of Silverqueen Chocolate at PT Kota Mas Permai.\",\"PeriodicalId\":434422,\"journal\":{\"name\":\"SULTANIST: Jurnal Manajemen dan Keuangan\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"SULTANIST: Jurnal Manajemen dan Keuangan\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37403/sultanist.v11i1.452\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"SULTANIST: Jurnal Manajemen dan Keuangan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37403/sultanist.v11i1.452","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
在棉兰市，PT Kota Mas Permai出售银皇后巧克力。本研究的目的是确定银皇后巧克力的价格、广告和产品质量如何影响消费者在PT Kota Mas Permai购买巧克力的选择。两个或多个研究变量之间的关联是用定量研究的方法来证明的。定量数据是数据类型，一手数据和二手数据是数据源。人口是PT Kota Mas Permai的95个客户，抽样技术已经饱和，人口被用作样本，30人在PT. Inti Cakrawala Citra进行有效性和可靠性测试。该模型采用多元线性回归。结果表明，价格、广告和产品质量对银皇后巧克力在PT Kota Mas Permai的购买决策有部分和同时的影响。
INFLUENCE OF PRICE, ADVERTISING AND PRODUCT QUALITY ON CHOCOLATE PURCHASE DECISIONS SILVERQUEEN AT PT KOTA MAS PERMAI
In Medan City, PT Kota Mas Permai sells Silverqueen Chocolate. This study's goal was to determine how Silverqueen Chocolate's price, advertising, and product quality affected consumers' choices to buy the chocolate at PT Kota Mas Permai. The association between two or more study variables is demonstrated using the method of quantitative research. Quantitative data are the data type, and primary and secondary data are the data sources. The population is 95 customers of PT Kota Mas Permai and the sampling technique is saturated and the population is used as a sample and 30 people are tested for validity and reliability at PT. Inti Cakrawala Citra. The model with multiple linear regression. The result is that price, advertising and product quality have a partial and simultaneous effect on the purchasing decision of Silverqueen Chocolate at PT Kota Mas Permai.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
