Penggunaan Zoom dalam Kampanye Daring oleh Pemenang Pilkada Tahun 2020 di Kabupaten Pangandaran Saat Pandemi COVID-19

The COVID-19 pandemic has raised concerns for regional head candidates. A regulation from the election commission, which limits campaigning meetings to only 50 people at one place was an obstacle for an effective campaign. The creativity and innovation of the campaign team in using digital technologies have overcome these obstacles. This was an asset of the candidate pair no. 1 H. Jeje Wiradinata and H. Ujang Endin Indrawan who run an online campaign using the application Zoom. This study aims to understand the media selection criteria used in the campaign and the technical implementation of the campaign using Zoom from the candidate pair no. 1 in winning the 2020 regional head election (Pilkada) in Pangandaran Regency. The is a qualitative research using a case study approach. 10 informants, who were involved in the online campaign for candidate pair no. 1, were interviewed. The results of this study indicate that Zoom was quite successful and can be used as an alternative campaign in the future, due to several reasons: (1) it allowed for more meetings with voters especially when compared with the number of meetings of the candidate pair no. 2, (2) effective time and cost compared to face-to-face campaign, (3) voters could know and understand Zoomthe vision, mission, and programs of the candidate pair because the meetings were more intense, and (4) the campaign materials could be viewed again on the social media of the candidate pair (Pangandaran Juara) after the campaign ended.