The Impact of Internet Usage on Family Financial Asset Allocation in China

The development of Internet provides a platform for everyone to obtain financial information, so that it is easier for people to know a variety of financial products and services. In order to further clarify how Internet works to exert influence on the investment and financing decisions, this paper is going to discuss the role of Internet from the perspective of household investment and financing respectively. Based on the data of China Household Financial Survey (CHFS), the results show that the use of the Internet will directly promote households to increase their participation in financial market. The main contribution of this paper is to introduce the variable of Internet usage from a new perspective, and use the existing large amount of micro data to confirm the impact mechanism of Internet usage on China's family investment.