A Practitioner's Application of the Marketing Concept to Employee Absenteeism and Behavioral Change Programs

Abstract A review of the literature on absenteeism was conducted to ascertain what scholars indicate as its causes and remedies. The review showed why a time-lined framework is necessary with variables falling into five categories. However, researchers still believe that practitioners cannot develop an effective, all-inclusive model for on-site application. This paper proposes the application of The Marketing Concept as such a model, using the employee as an internal customer.