{"title":"影响居民老虎机赌徒再光顾意图和向他人推荐赌场意愿的影响因素","authors":"Sunyoung Yi, J. Busser","doi":"10.1080/10507050801949712","DOIUrl":null,"url":null,"abstract":"ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.","PeriodicalId":341174,"journal":{"name":"Journal of Hospitality & Leisure Marketing","volume":"342 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"38","resultStr":"{\"title\":\"The Influential Attributes that Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others\",\"authors\":\"Sunyoung Yi, J. Busser\",\"doi\":\"10.1080/10507050801949712\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.\",\"PeriodicalId\":341174,\"journal\":{\"name\":\"Journal of Hospitality & Leisure Marketing\",\"volume\":\"342 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-06-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"38\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality & Leisure Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10507050801949712\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Leisure Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10507050801949712","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Influential Attributes that Affect Resident Slot Gamblers' Repatronage Intentions and Willingness to Recommend Casinos to Others
ABSTRACT The purpose of this study was to identify a parsimonious subset of casino attributes, and to examine how these attributes are related to the behavior variables of slot players. Slot players (n = 382) were sampled from a Las Vegas casino targeting local gamblers. Regression analyses were conducted to explore the casino attributes impacting repatronage intentions and willingness to recommend. The top three important factors affecting repatronage intentions and willingness to recommend were gaming value & environment, customer service, and safety. The results of this study offer casino managers opportunities to target locals (i.e. slot customers) more effectively and recommendations for research.
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