FEATURES OF THE ANNOUNCEMENT AS A SPEECH GENRE OF INTERNET DISCOURSE

The article considers the speech genre of the announcement as a manifestation of the category of information in the discourse of social networks. The announcements of music groups are analyzed and the linguistic means of influence in the announcements are proved. The main groups of language means are distinguished: graphic, lexical-semantic and stylistic. The main graphic means of language influence in the announcement are abbreviations, numerals and foreign language inclusions. Of the lexical and semantic means of influence, the most widely presented in the news announcement are emotionally expressive vocabulary and one's own name. Syntactic features are due to the journalistic style of speech: mostly simple sentences are used. It is substantiated that multimedia is a characteristic feature of Internet communication, which provides polycoding of electronic announcements – the ability to transmit information not only through verbal text, but also with the use of nonverbal means.