影响印度手机银行采用的因素:政府支持作为中介的作用

IF 1.1 Q2 SOCIAL SCIENCES, INTERDISCIPLINARY
Noopur Saxena, Navneet Gera, Mayur Taneja
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引用次数: 0

摘要

本研究旨在客观地考察影响印度手机银行采用的因素。已经提出了一个模型,该模型建立在技术的接受和使用以及技术准备的统一理论之上。数据收集自536名手机银行用户。使用结构方程模型评估了影响移动银行采用的主要决定因素。该研究的结论表明,使用手机银行的行为意向最重要的预测因素是诸如绩效预期、努力预期、社会影响力、乐观主义和创新能力等因素。用户行为意向与手机银行采用之间的关系部分受到政府支持的中介作用。在这项研究的帮助下,印度城市的移动银行服务提供商将能够更好地开发新服务或修改现有服务,以促进移动银行的采用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors influencing mobile banking adoption in India: The role of government support as a mediator

This study aims to objectively examine the factors influencing mobile banking adoption in India. There has been a model put forth that is founded on the unified theory of acceptance and use of technology and technology readiness. Data was collected from 536 mobile banking users. The primary determinants influencing mobile banking adoption were assessed using structural equation modeling. The study's conclusions indicate that the most significant predictors of behavioral intention to use mobile banking are factors such as performance expectancy, effort expectancy, social influence, optimism, and innovativeness. The relationship between users' behavioral intentions and adoption of mobile banking is partially mediated by government support. With the help of this study, mobile banking service providers in urban India will be better able to develop new services or modify current ones to boost the adoption of mobile banking.

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来源期刊
CiteScore
3.60
自引率
15.40%
发文量
51
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