Resources and capabilities that determine the competitive success of a shoe company in Ticul, Yucatán

The objective of this research is to study the economic activity of footwear at the business level of the municipality of Ticul, Yucatan, Mexico; It focuses on analyzing what resources and capabilities a shoe manufacturer company has with several years of operation in that municipality to remain in a highly competitive market. The research methodology is a case study of qualitative and descriptive scope in which resources and capacities are considered as categories of analysis. The results obtained indicate that the tangible and human resources, as well as the managerial capacities of production, sales and distribution are what determine the competitive success of the company. These results are expected to contribute to improving the development of the Ticul footwear sector because it is one of the main producers and the economic units established have the potential to grow and become more competitive.