Media in built environments: the technologies of mediatization

Media are becoming constitutive elements of the built environment. From the perspective of mediatization theory, this paper explores the implications of such a claim, with the automobile as an illustrative case, which in turn leads to four observations concerning media and physical space, material and immaterial interfaces, media's simultaneous functions as means of infotainment/interaction/infrastructure and intelligent environments. Together, they point the way to a media-architectural approach.