商业经典:设计在苹果电脑商业成功中的作用

IEMC'01 Proceedings. Change Management and the New Industrial Revolution. IEMC-2001 (Cat. No.01CH37286) Pub Date : 2001-10-07 DOI:10.1109/IEMC.2001.960473

S. Walsh Sanderson, Yi-Nung Peng

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引用次数: 0

摘要

在本文中，我们研究了杰出的产品模型(商业经典)在商业成功中所起的作用，重点是苹果电脑，一家以创新产品而闻名的公司。我们的初步结果表明，赢得设计奖项的模型与商业成功之间存在相关性。我们在苹果的产品家族中发现了一些杰出的机型，并正在探索这些机型对公司整体成功的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Business classics: the role of design in business success of Apple Computer

In this paper we examine the role that outstanding product models (business classics) can play in business success focusing on Apple Computer, a company well known for its innovative products. Our preliminary results show a correlation between models that win design awards and business success. We found some outstanding models in Apple's product family and are exploring the contribution of these models to the overall success of the company.

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IEMC'01 Proceedings. Change Management and the New Industrial Revolution. IEMC-2001 (Cat. No.01CH37286)

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