{"title":"人际隐喻在英语公益广告语篇中的意境实现","authors":"Yan Fang","doi":"10.2991/ICCESD-19.2019.34","DOIUrl":null,"url":null,"abstract":"The public service advertisement can indicate the relationship, interaction and negotiations between the advertiser and the audience. Based on the systemic functional grammar, this paper aims to investigate the interpersonal meaning of mood system through the interpersonal metaphor. The tagged declaratives, rather than the normal declaratives, make the statement more attractive and impressive. The modulate interrogative, rather than the normal imperative, makes the command more impressive and persuasive. Keywords—Mood system; English public service advertising; Interpersonal metaphor","PeriodicalId":116203,"journal":{"name":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","volume":"457 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Realization of Mood through Interpersonal Metaphor in English Public Service Advertising Texts\",\"authors\":\"Yan Fang\",\"doi\":\"10.2991/ICCESD-19.2019.34\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The public service advertisement can indicate the relationship, interaction and negotiations between the advertiser and the audience. Based on the systemic functional grammar, this paper aims to investigate the interpersonal meaning of mood system through the interpersonal metaphor. The tagged declaratives, rather than the normal declaratives, make the statement more attractive and impressive. The modulate interrogative, rather than the normal imperative, makes the command more impressive and persuasive. Keywords—Mood system; English public service advertising; Interpersonal metaphor\",\"PeriodicalId\":116203,\"journal\":{\"name\":\"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)\",\"volume\":\"457 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/ICCESD-19.2019.34\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2019 International Conference on Contemporary Education and Society Development (ICCESD 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ICCESD-19.2019.34","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Realization of Mood through Interpersonal Metaphor in English Public Service Advertising Texts
The public service advertisement can indicate the relationship, interaction and negotiations between the advertiser and the audience. Based on the systemic functional grammar, this paper aims to investigate the interpersonal meaning of mood system through the interpersonal metaphor. The tagged declaratives, rather than the normal declaratives, make the statement more attractive and impressive. The modulate interrogative, rather than the normal imperative, makes the command more impressive and persuasive. Keywords—Mood system; English public service advertising; Interpersonal metaphor
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
