社交媒体与供应链风险管理:提高风险检测和供应链弹性

Scott R. Cox
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引用次数: 0

摘要

社交媒体的引入改变了许多个人、社区和组织沟通和互动的方式。社交媒体在商业环境中的日益普及,迫使高管们重新思考他们的业务运营方式。Chae(2015)观察到供应链管理(SCM)领域在研究和实践中识别社交媒体的潜在作用和使用方面一直落后。最近,人们越来越关注社交媒体及其在供应链中的潜在用途。本文研究了社交媒体作为一种技术的潜在用途,以帮助供应链风险检测和供应链弹性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social media and supply chain risk management: improving risk detection and supply chain resilience
The introduction of social media has changed the methods by which many individuals, communities, and organizations communicate and interact. The increasing popularity of social media within a business context has forced executives to rethink how they operate their businesses. Chae (2015) observed that the field of supply chain management (SCM) has been lagging in identifying the potential role and use of social media in both research and practice. Recently, greater attention is being given to social media and its potential uses within the supply chain. This paper investigates the potential use for social media as a technology to help with supply chain risk detection and supply chain resilience.
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