Self-Directed Learning of Mothers’ Using Social Media as Parenting Guide in Bali, Indonesia

This study aims to describe the perception of young mothers towards the influence of social media as source of information or parenting guide. This research was conducted using qualitative approach. Participants of this study were 24 young mothers who have been selected through purposive sampling technique. Data were collected using focus group discussion (FGD) and in-depth interview. Data were coded into several themes: (1) reasons of using social media as parenting information; (2) types of contents accessed by mothers on parenting accounts; (3) implications of parenting accounts. The result showed that there are ten main reasons of using social media as parenting information. Furthermore, there three types of contents accessed by mothers on parenting accounts including pregnancy, parenting, and family life. Lastly, there are two implications of parenting accounts mentioned by the participants namely: overload information and non-accountable parenting accounts.