{"title":"印度斯坦联合利华有限公司BCG矩阵研究","authors":"Himanshu Yadav","doi":"10.2139/SSRN.2124042","DOIUrl":null,"url":null,"abstract":"This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.","PeriodicalId":348605,"journal":{"name":"Industry Specific Strategy & Policy eJournal","volume":"73 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Study of the BCG Matrix for Hindustan Unilever Limited\",\"authors\":\"Himanshu Yadav\",\"doi\":\"10.2139/SSRN.2124042\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.\",\"PeriodicalId\":348605,\"journal\":{\"name\":\"Industry Specific Strategy & Policy eJournal\",\"volume\":\"73 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-08-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Industry Specific Strategy & Policy eJournal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/SSRN.2124042\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industry Specific Strategy & Policy eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/SSRN.2124042","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Study of the BCG Matrix for Hindustan Unilever Limited
This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.
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