Destination Attributes and Domestic Tourists Choice of Obudu Mountain Resort Calabar

This paper specifically deals with factors that influence domestic tourists’ choice of Obudu mountain resort Calabar. The study used structured questionnaire and sampled 323 domestic tourists. Pearson Moment Correlation analysis was used. The result shows that all the eight destination attributes have positive and significant relationship with domestic tourists’ choice of Obudu Mountain Resort, Calabar. Result of Fstatistic validates the DES-DTCO model. Premise of these findings, it is recommended that managers of Obudu Mountain Resorts should focus on sustenance of touristic and aesthetic values of attractions at the center. Government and the private sector should invest on road network, including its maintenance. Management of the center should partner with major service providers such as MTN, Globacom to ensure stable and discounted Wi-Fi. Banking services and ease of e-transaction at the center should be encouraged. Nigerian government should give incentives to tourism business operators and as well ensuring ease of doing business. Hence promote affordability of tourists’ products and services in Nigerian tourists’ centers.