中国短视频平台抖音商业化现象分析

Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020) Pub Date : 2021-02-21 DOI:10.2991/AEBMR.K.210210.043

Jinghan Zhang

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引用次数: 1

摘要

短视频平台商业化现象在中国已经形成。本文主要介绍抖音的发展历程、不同的商业化方式和具体的经济效益，以及存在的问题和改进建议。通过抖音的发展和目前的成长阶段，我们有理由得出这样的结论:抖音平台在未来还有无数的潜力和机会，还会有更多的突发奇想的商业方式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China

The commercialization phenomenon of short video platform has developed in China. This paper mainly describes the development process of Douyin, different ways of commercialization and specific economic benefits, as well as the existing problems and suggestions for improvement. Through the development of Douyin and his current growth stage, it is reasonable to draw the conclusion that there are still countless potential and opportunities for Douyin platform in the future and there will be more emergencies of fancy commercial ways.

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来源期刊

Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)

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