Digital Platform Innovation and Entrepreneurship Development : A Comparative Study of Nigeria and Romania

The study examines digital platform innovation and its influence on entrepreneurship development across two countries. A survey of entrepreneurs in Lagos Nigeria and Bucharest Romania was undertaken. The resource-based, innovation diffusion and discovery and opportunity theories were used in the study. A total of 400 online questionnaires were administered and received online from Nigeria respondents, while 75 was received from Bucharest, Romania respondents. The instrument for data collection was a validated online questionnaire. Cronbach’s alpha results ranged from 0.82 to 0.90. The response rate was 100%. Data were analyzed using simple Percentage Analysis and Multiple Regression. The significance values for product innovation (Nigeria respondents) New Product, Service, Research and Development and Market Survey were 0.000, 0.000, 0.003 and 0.005 respectively, while the significance values for (Romania respondents) New Product, Service, Research and Development and Market Survey were 0.000, 0.000, 0.000 and 0.000 respectively. The report shows level of relationship between product innovations and entrepreneurship development between Nigeria and Romania. In addition, a positive relationship between digital platform innovation and entrepreneurship development was found. The study concluded that digital platform innovation forms a core ingredient for entrepreneurship development in Nigeria and Romania. The study recommended that entrepreneurs should continue to use and seek digital innovations for production, processing, marketing and general organizational purpose with the main motive of maximizing profits.