Cultural Consumption and Consumer Well-Being: Implications from the Self-Determination Theory

Academics, artists and policymakers have recently been exploring the relationship between cultural participation and well-being and have suggested that promoting the consumption of cultural activities might be a route to improving consumers' perceptions of well-being. However, there is a paucity of studies that have attempted to examine the underlying mechanisms in the cultural consumption-consumer well-being link. The current study employs the self-determination theory to understand the dominant innate needs of customers in the context of cultural consumption. The aim of the research is to examine the role of self-determination mechanisms in the relationship between cultural consumption, vitality and consumer well-being.