Understanding and Utilizing Local Culture Based on Seogwipo’s ‘Noji Culture’

Local culture is composed of various components, and among them, ‘Noji’ is a concept that has been emerging recently. In Jeju, the expression ‘Noji’ is used in ‘noji tangerine’ and ‘noji soju’, which the term contains meaning of unprocessed naturalness. The subject of this study was selected as the original downtown area of Seogwipo because Seogwipo City was selected as a legal cultural city by the government and presented ‘Noji Culture’ as a brand representing the region. The purpose of this study is to present the direction of local culture based on ‘Noji Culture’ by discovering open ground cultural resources of the original downtown of Seogwipo City, and to study values and utilization plans. In the process, we want to contribute to forming the identity of the local culture by rediscovering the value of the open ground.