Best practice and sacred site management: the case of Temple Square in Salt Lake City, Utah.

Abstract The purpose of this chapter is to highlight best management practice related to the ways in which leaders of The Church of Jesus Christ of Latter-day Saints deal with the people who visit the Church headquarters, locally referred to as the 'Church Campus', in Salt Lake City, Utah. Before discussing tourism at the Church Campus, a brief history of the founding and expansion of the Church Campus is presented to provide context to the rationale behind interpretation methods, hospitality and organization of the Church Campus to visitors. Then, attention is given to the ways in which church leaders organize, manage, market and interpret the Church Campus to both maintain a 'sense of place' and to 'save souls'. Specific best practices related to visitor experience and the management of internal and external tourism management issues are then presented.