促销、产品形象、产品质量对Chatime产品再购买决策的影响(以Tangerang市南部Chatime消费者为例)

Kayla Zoraya Hanum, Mohamad Trio Febriyantoro, Z. Zulkifli, Dede Suleman, Fendi Saputra, Yohanes Totok Suyoto
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引用次数: 0

摘要

本研究旨在探讨促销、产品品质、品牌形象对坦格朗南市茶茶产品再购决策的影响。本研究采用定量研究的方法,采用Lemeshow公式,选取了100名受访者作为样本。数据收集技术使用问卷形式的Gform。使用的分析方法是多元线性回归使用SPSS应用程序作为数据处理工具。从多元线性回归检验的结果可以看出,促销、产品质量和品牌形象对南柑柑Chatime产品的再购买决策有正向影响。t检验结果显示,促销和品牌形象对再购买决策没有显著影响
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City)
This study aims to determine the effect of Promotion, Product Quality, and Brand Image on Repurchasing Decisions on Chatime Products in South Tangerang City. This study used quantitative research with a sample of 100 respondents, using the Lemeshow formula. Data collection techniques using questionnaires in the form of Gform. The analytical method used is multiple linear regression using the SPSS application as a data processing tool. The results of this study can be seen from the results of multiple linear regression tests with the results of promotion, product quality, and brand image having a positive effect on repurchasing decisions for Chatime products in South Tangerang. The results of the t test show that promotion and brand image have no significant effect on repurchasing decisions
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