WFH POST COVID-19: A DESCRIPTIVE STUDY ON THE OPINIONS OF INDIAN PROFESSIONALS ACROSS CITIES, INDUSTRIES AND JOB LEVEL

The way businesses have been run since the emergence of COVID-19 have seen implementation of many unique processes and initiatives. It included majorly the Work From Home (WFH) initiative which became the need of the hour to keep the business up and running. The study aims at understanding the opinion of professionals across manufacturing, services and IT Industry Group about the effect of WFH initiatives on their personal life and professional life and eventually how it will affect the updating of workforce policies and its overall effect on employer branding for the company. The data was collected from professionals across India. The major findings highlighted that WFH has had a positive effect on the personal life of the professionals. However, when it comes to the effect of WFH on professional life, certain areas to focus on were team coordination, team performance, and deadlines. Overall, it highlighted that companies can initiate with hybrid workplace and eventually, based on the job roles, update the workplace policies which will have a positive impact on the employer branding of the company.