CONTEMPORARY METHODS OF INNOVATIVE ENTERPRISE MANAGEMENT

The purpose of the article is to study contemporary methods of innovative management and their application to increase the efficiency of economic activity at the enterprise. The methodological basis of this article is scientific works of outstanding scientists and materials of periodicals. During the research, the method of logical analysis was used in the work to substantiate the tasks of innovation management where there is a clear organization and ensuring the coordinated work of teams. For the purpose of unanimous acceptance of the object of research and a comprehensive assessment of modern methods within the limits of the defined problem, the method of system analysis was used. Current state of economic development dictate certain conditions, where a significant factor in the effective long-term functioning of any enterprise is the successful implementation of innovative activities, which allows to guarantee its technical, technological and economic development to a greater extent. These goals include the need to increase the innovative activity of the enterprise, increase the innovative potential and carry out systematic planning, as well as the development and implementation of innovations. The innovation management process uses the main provisions of certain areas of knowledge in a complex, organically combining them, subordinating the main tasks of the economic management of production. The problem of management consists in the well-founded determination of the general directions in the development of the managed object, which operates not only according to general economic laws, but also in the selection of the correct decisions in the current management system for each individual period of time. This means that an element of the decisive foundations of innovation management is the accounting of the real situation and objective trends in the development of both the national economy in general and its separate links, as well as the necessary consideration of those features that affect the nature of production, its placement and some other essential factors. The task of enterprise management is to develop theoretical provisions that determine the mechanism of action of the objective bases of innovative processes management and means of influencing this mechanism in order to create the most favorable conditions for increasing production efficiency. The proposed classification of factors, which, unlike the previous ones, takes into account the economic conditions of the present, which allows to improve the methods of innovative management of the enterprise, that can be used extremely effectively in the entities of economic activity.