智能CRM:呼叫中心模型

M. Tarokh, Hoda Ghahremanloo
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引用次数: 24

摘要

万维网已成为开展业务的重要渠道。信息技术为企业进入全球市场提供了机会。IT正日益成为企业与潜在客户和客户的第一个接触点。这就需要通过分析和分析客户的行为来了解他们的行为。数据仓库和数据挖掘技术以及联系技术可以帮助电子商务企业更好地了解他们的电子客户。客户关系管理(CRM)是实现这一目标的方法之一。本文以客户智能、协作式客户关系管理为重点,提出了一种联络中心和渠道的模式,并对汽车行业的“PARSKHODRO”模式进行了研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intelligence CRM: A Contact Center Model
World Wide Web has become an important channel for conducting the businesses. The Information Technology provides the opportunity to access the global market for the Enterprises. Increasingly the IT is becoming the first point of contact with Prospects and the customers for the businesses. This leads to the necessity for Understanding the behavior of the customer, by analyzing and profiling their behavior. Data warehousing and data mining technologies and contact technology can help the e-businesses to better understand their e-customers. Customer Relationship Management (CRM) is one of way to achieve this object. This paper focuses customer intelligence, collaborative CRM and presents a model in contact centers and channels and investigates this model in an automobile industry as "PARSKHODRO".
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