影响消费者对电子付款(服务器基础)使用的看法的因素

Ajang Mandariza, L. M. Furkan, Lalu Edy Herman Mulyono
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引用次数: 0

摘要

电子现金(基于服务器)是印尼实现无现金社会的一种方式。然而,先前的研究表明,有一些前因会影响消费者对电子现金使用的看法,进而影响消费者的使用决策。本研究旨在探讨影响印尼消费者使用电子现金(基于服务器)的认知和使用决策的前因。本研究采用调查方法进行,并采用PLS方法进行分析。结果表明,易用性、信任、安全性、自我效能和社会影响是影响消费者感知和电子现金(基于服务器)使用决策的前因。关键词:电子现金,基于服务器,易用性,信任,安全性,自我效能感,社会影响,有用性,消费者感知,使用决策
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FAKTOR-FAKTOR YANG MEMPENGARUHI PERSEPSI KONSUMEN PADA PENGGUNAAN ELECTRONIC PAYMENT (SERVER BASED)
Electronic Cash (Server-Based) is one way to realize a cashless society in Indonesia. However, previous studies have shown that there are antecedents that influence consumers' perceptions of the use of electronic cash which then also influences consumer usage decisions. This study aims to look at the antecedents that affect the perception and usage decisions of Indonesian consumers regarding the use of electronic cash (server-based).The study was conducted by survey method and analyzed using the PLS approach. The results showed that ease of use, trust, security, self-efficacy, and social influences are antecedents that influence consumer perceptions and electronic cash (server-based) usage decisions.Keywords : Electronic Cash, Server Based, Ease of Use, Trust, Security, Self-Efficacy, Social Influences, Usefulness, Consumer’s Perception, Usage Decision.
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