Evaluation of students’ results from Quantitative methods in marketing during COVID-19 pandemic: Case study

The subject Quantitative Methods in Marketing is aimed at providing theoretical understanding and practical abilities in statistical methods that may be used in marketing and market research. The graduate of the course acquires theoretical knowledge and can apply the gained practical skills from the preparation and statistical processing of the questionnaire to the interpretation of the results of analyzes. The aim of the research is to analyze the e-learning method of the subject during the COVID-19 pandemic comparing to traditional teaching before pandemic. The partial aim of the research is a comparison of total points from the course’ tests before and during COVID-19 pandemic for each study programme. The paper’s data base consists of points gained from partial tests of the subject Quantitative Methods in Marketing, the results of which are included in the course’s final evaluation. The analyzes were performed for two periods. The pre-covid period is represented by academic years 2017/18 and 2018/19 and the covid period is represented by academic years 2019/20 and 2020/21. Based on the results, we found that the students’ performance has been improving from year to year. From the point of view of comparing the pre-covid and covid perids, the significant improvement of students‘ results was confirmed in both study programmes during e-learning. The improvement of results during online learning could be influenced by better home preparation and provided study materials and also by practical skills acquired from home assignments.