An Engaging Gamified Learning Mobile App for Microenterprises

Almost ninety percent of the business companies in the Philippines are made of microenterprises. Microbusinesses are significant in one country's economic development since they effectively serve as seedbeds for entrepreneurial talents. This also means that these enterprises generated job opportunities that made up economic growth for a better quality of life. This study is made in the foundation that every Filipinos deserve to know how to make their small businesses into a big investment. This paper discusses the development of a digital game-based learning for aspiring investors of micro to small businesses based from a modified framework called MEDA (mechanics, engagement in dynamics, and aesthetics). The content of the mobile application covers from the basic terminologies of business to computation, and the user experience of competing and reward in a business world. The game simulation is all about a small retail store selling street food in public places while learning business survival strategies, until they gain their ultimate goal of being big.