泰国寿险市场数字营销策略的应用及效果

Proceedings of The 8th International Conference on Research in Behavioral and Social Sciences Pub Date : 2021-07-23 DOI:10.33422/8th.icrbs.2021.07.96

Napassorn Ittiprasert

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引用次数: 1

摘要

目的:本研究旨在探讨泰国领先人寿保险公司的数字营销策略，通过公司网站SEO分析和财务绩效来确定保险公司的数字营销策略如何有效地发挥作用。设计/方法/方法:数据收集和分析，网络分析发现:组织的数字化战略战略取决于目标以及市场定位和对企业技术能力竞争优势的深刻理解，即针对行为变化的新产品开发，服务分销渠道，升级和转移有效的沟通。

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The application and efficiency of digital marketing strategies of life insurance market in Thailand

Purpose: The proposed of this study is to explore digital marketing strategy used by leading life insurance company in Thailand by focusing on company website SEO analysis and the financial performance to identify how insurer digital marketing strategy work efficiently. Design/ methodology/ approach: Data gathering and analysis, Netnographic Finding: the results suggest that organization digital strategy strategy is depend on objective along with market positioning and deep understanding of competitive advantage of the firm technology capability, i.e. new product development in response to the behavior change, the service distribution channel, upgrading and transfer efficient communication are proposed.

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Proceedings of The 8th International Conference on Research in Behavioral and Social Sciences

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