The Experience Economy: Perspectives for East European Borderlands

Goal – consideration of the conceptual provisions of a new direction of economic theory, called the experience economy, in the context of a unique cultural space and diverse ethno-cultural landscape of the Eastern European borderlands. Research methodology – when conducting the study, general scientific and special research methods were used, such as dialectics, system analysis, historical-logical, method of theoretical generalization, etc. Score/results – the study is characterized by a sufficient level of scientific analysis and contains theoretical provisions and developments that can be used for further research on sustainable development based on the cultural factors available in the region. Originality/value – the practical significance of the results obtained lies in the development of theoretical foundations for the processes of economic use of cultural factors (cultural space, cultural landscape, cultural potential and cultural heritage), which creates the basis for their successful use in the system of the national economy, use by public authorities and local governments, institutions social and cultural services, business structures and local communities for sustainable development.