用户生成内容网站的视频扩散:基于Bilibili的实证分析

2019 21st International Conference on Advanced Communication Technology (ICACT) Pub Date : 2019-02-01 DOI:10.23919/ICACT.2019.8701897

Li Yan, Namjun Cha, Hosoon Cho, Junseok Hwang

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引用次数: 3

摘要

用户生成内容强调用户价值，基于Web 2.0的发展，在信息传播和营销方面都占有重要地位。因此，有必要确定哪些因素会影响用户生成内容网站的信息扩散。本研究以视频用户生成内容网站为基础，试图找到影响视频传播的关键因素，为网页设计师和将UGC作为营销工具的人提供一定的依据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Video Diffusion in User-generated Content Website: An empirical analysis of Bilibili

User-generated content emphasis user’ value, and based on the development of Web 2.0, it takes an important position whatever in information diffusion and marketing part. Therefore, it is necessary to identify which factor would give influence to information diffusion in User-generated content website. This research based on video user-generated content website try to find key factors to video diffusion, which provide some basis for web designers and people who use UGC as a marketing tool.

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来源期刊

2019 21st International Conference on Advanced Communication Technology (ICACT)

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